The Voice

You see, there's a particular kind of stuck that doesn't need a programme.

It needs somebody who's seen it four hundred times to look at it for four minutes and tell you which way it goes.

You know the sort. The pricing decision you've turned over for three weeks and haven't moved on. The offer that isn't landing and you can't work out whether it's the offer or the copy. The launch you're about to run with a feeling that something in it is wrong. That nagging doubt you know needs someone who gives a shit to talk you through it. The AI thing everybody's telling you to do, and you can't decide which bit is real and which bit is noise and nonsense.

None of that is a six-month engagement. It's a handful of decisions that have been sitting in a queue behind each other, mounting up like your washing pile, and every week they sit there they cost you money and angst.

Most of what's stopping you isn't complicated. It just needs the right brain to look at it and tell you which way to go.

Speed is the whole product.

Gemma Went

I'm known for speed. It's my middle name. Well, actually it's not, it's Catherine, but you get the point.

A strategy call gives you sixty minutes and a list of things to go and think about. By the time the thinking's done, the momentum's gone and half of it never happens [no, it's not just you].

A day of voicenotes and texts works differently, because the loop is short enough to actually close. You ask, you get the answer inside the hour, you act on it while you're still holding it, and then you bring me what happened. By 3pm you've been round that loop four or six times, which is considerably more movement than most people get from a month of coaching.

You're not paying for my time. You're paying for simple solutions that saved you months.

Most of what you'll send me, I've seen a version of before. Many times.

Let's save us both the bother.

• If you want a video call, this isn't it. It's asynchronous by design, which is what makes it faster than a young gazelle.
• If you're brand new and looking for your first clients, you'll get more from something structured. This works best when there's a business already running and specific decisions stacked up.
• If you want somebody to agree with you, I'll be the wrong choice by about 11am.
• If you want the work built rather than decided, that's The Room, and it's a different thing entirely [speak to me about that though, it's really very good].

Then you probably need The Room.

Where the thing gets built rather than decided, and your £500 comes off it if you book within 30 days.

Go and have a look, the fancy pants page is here.